Recent publications · Crossref
5 total works indexed
- Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
· 2017 · cited 1,856x
- The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
· 2020 · cited 546x
- The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
· 2021 · cited 329x
- Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
· 2019 · cited 310x
- What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
· 2019 · cited 306x
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