การค้าปลีก

Also known as retail trade, retail sales, retailing

thumb|A grocery and cosmetics store in Tangier, [[Morocco]] Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly from or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.