shopkeeper

thumb|A shopkeeper in Cancún, [[Quintana Roo, Mexico]] A shopkeeper is a retail merchant or tradesman; one who owns or operates a small store or shop. Generally, shop employees are not shopkeepers, but are often incorrectly referred to as such. At larger companies, a shopkeeper is usually referred to as a manager, since the owner is not able to manage the business being a single shopkeeper, so this term could apply to larger firms (in particular, multiple shops) generally and be a separate duty.

==Job descriptions== Shopkeepers may manage their own independent corner shop or run a franchise store on behalf of a retail chain (see Dealer (franchising)). Unlike store managers who usually work for a large retailer, shopkeepers normally have overall responsibility for a store. Independent shopkeepers include (but are not limited to) grocers, corner shopkeepers, newsagents, butchers, bakers, booksellers, florists, and antique dealers.