Superbrands
Sign in to saveThe Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries.
In the Vinony graph
Vinony's link graph records 50 inbound references to Superbrands, and connects out to Wayback Machine, The Times and brand.
It is catalogued under topics including Book publishing companies of the United Kingdom, Brand management and British companies established in 1994.
Vinony links it to 5 Wikipedia language editions.
Wikidata facts
- Instance of
- publishing house
- Official website
- www.superbrands.com
Show 3 more facts
- inception
- 1994-00-00
- Commons category
- Superbrands
- social media followers
- 53400
Sources (2)
via Wikidata · CC0
~3 min read
Encyclopedic overview
5 sectionsContents
- Background
- Publications
- See also
- References
- External links
The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries.
==Background== Superbrands was founded in 1994 by Marcel Knobil. Through The Centre for Brand Analysis, it compiles and publishes "Business" and "Consumer" lists, which include companies that are said to meet the organisation's definition of a "superbrand": "A [brand that] has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise." Superbrands charges companies which meet its criteria to be included in Superbrands publications and to be able to use the Superbrands recognition for marketing purposes. In Singapore in 2004, the fee was US$7,000 () annually.
Excerpted from Wikipedia’s “Superbrands” article, available under the CC BY-SA 4.0 licence.