SWOT analysis
Sign in to savea strategic planning technique analyzing strengths, weaknesses, opportunities, and threats faced by an organization or project
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A SWOT analysis is a planning tool that examines an organization or project from four angles: what it does well (strengths), where it struggles (weaknesses), what favorable possibilities exist (opportunities), and what obstacles it faces (threats). It helps leaders understand their current position and make better decisions about future strategy.
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The four components of SWOT in a 2 × 2 matrix
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.