T-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.
T-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.
=="Television" or "Tablet"?== An alternative reading of T-Commerce expands the "T" to tablet which would – as tablet computers are predominantly mobile devices -then belong to the realm of mobile commerce. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct interactivity the devices offer.
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).