Tealive

Tealive is a Malaysian tea beverage chain established in 2017. It is owned by Loob Holding Sdn. Bhd. It was founded as a demerger of the then-existing Malaysian franchise network of Taiwanese company Chatime after long-standing disagreements between both Loob and Chatime over brand royalties and supply chain management. It has since spread as the largest lifestyle tea brand in Southeast Asia with branches in Brunei, the Philippines, Cambodia, Myanmar, and Vietnam. As of 2023, Tealive has over 800 branches throughout Malaysia. Among the items sold at Tealive are pearl milk tea and various flavored teas.

==History== Tealive was introduced on February 17, 2017, by Bryan Loo, who was the Loob's Chief Executive Officer by introducing Tealive as his brand to take tea to a higher level. Chief Executive Officer, Bryan Loo launched the brand at the Pavilion KL store near the exact spotwhere he introduced the brewed tea before opening 165 branches by the end of 2016. Tealive previously known as Chatime and Cha means tea in Chinese. So Chatime means tea time. However, in early 2017, La Kaffa International, the parent company of Chatime decided to terminate its deal with Loob Holdings, a Bryan Loo company. The agreement between LaKaffa and Loob, was terminated due to Taiwan's disagreement over the business direction of Chatime in Malaysia. Two months after losing his Chatime franchise, Loob Holding CEO Bryan Loo started his own brand, Tealive, which opened its first international outlet in Vietnam recently.