is a Japanese term for amateur singers who post covers on the Internet, especially on sites like Niconico and YouTube. The term refers to the genre and culture surrounding covers by utaite, as well as to the cover songs themselves, and is often put into the titles of such videos.
is a Japanese term for amateur singers who post covers on the Internet, especially on sites like Niconico and YouTube. The term refers to the genre and culture surrounding covers by utaite, as well as to the cover songs themselves, and is often put into the titles of such videos.
== Background == Although utaite can refer to any amateur cover singer on the Internet, the term is closely associated with the Vocaloid scene, and there is much overlap between these cultures; they are said to have grown alongside each other. Some famous utaite even double as Vocaloid producers and songwriters themselves, such as Mafumafu and Eve. Many, but not all, utaite do not show their face online, and instead use a character to represent them. Many utaite have gone on to reveal their identity, sign to major labels, and distance themselves from the utaite label to become mainstream artists in Japan; however, increasingly, utaite like Ado have been able to enjoy mainstream success while still maintaining their anonymous persona, and continue to be involved with utaite culture. Utaite groups have also been popular in recent years, a notable example being Strawberry Prince.
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