VisitBritain

VisitBritain is the name used by the British Tourist Authority (formerly the British Travel & Holiday Association), a tourist board in the United Kingdom, incorporated under the Development of Tourism Act 1969.

Under memoranda of understanding with the Northern Ireland Tourist Board and the offshore islands of Guernsey, Jersey and the Isle of Man, VisitBritain also hosts information on those territories on its website. However, under the 1969 Act, the remit of the organisation extends only to Great Britain rather than the whole of the United Kingdom.