We Can Do It!

J. Howard Miller's "We Can Do It!" poster from 1943 "We Can Do It!" is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale.

The poster was little seen during World War II. It was rediscovered in the early 1980s and widely reproduced in many forms, often mistakenly called "Rosie the Riveter", which is a different depiction of a female war production worker. The "We Can Do It!" image was used to promote feminism and other political issues beginning in the 1980s. The image made the cover of the Smithsonian magazine in 1994 and was fashioned into a US first-class mail stamp in 1999. It was incorporated in 2008 into campaign materials for several American politicians, and was reworked by an artist in 2010 to celebrate the first woman becoming prime minister of Australia. The poster is one of the ten most-requested images at the National Archives and Records Administration.