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Xiaohongshu
thumb|Xiaohongshu headquarters at SOHO Fuxing Plaza, Shanghai Xiaohongshu (XHS; ), known in English as RedNote, is a Chinese social networking and e-commerce platform. It is known for combining user-generated "notes" (posts mixing text, images, and short videos) with product discovery and social commerce features.
Key facts
- Software.logo
- Xiaohongshu logo&slogan.png
- Software.screenshot
- Screenshot_of_Xiaohongshu_home_page,_January_16,_2025.jpg
- Software.caption
- "Explore" page on the international version of the Xiaohongshu Android app
- Software.developer
- Xingyin Information Technology (Shanghai) Co., Ltd.
- Software.discontinued
- No
- Software.language
- Simplified Chinese, Traditional Chinese, English
- Software.license
- Proprietary
- Chinese.order
- st
- Chinese.s
- 小红书
- Chinese.t
- 小紅書
- Chinese.p
- Xiǎohóngshū
- Chinese.gr
- Sheauhorngshu
Article
12 sectionsContents
- Etymology
- History
- 2025 influx of American users
- Features
- Search
- Shopping
- Business model
- Content moderation and censorship
- Reception
- In Taiwan
- References
- External links
thumb|Xiaohongshu headquarters at SOHO Fuxing Plaza, Shanghai Xiaohongshu (XHS; ), known in English as RedNote, is a Chinese social networking and e-commerce platform. It is known for combining user-generated "notes" (posts mixing text, images, and short videos) with product discovery and social commerce features.
, 70% of the platform's users are reportedly born after 1990, and nearly 70% of them are female. In January 2025, the app gained an influx of new users from the United States and other parts of the world due to the anticipated shutdown of TikTok's U.S. operations in accordance with the Protecting Americans from Foreign Adversary Controlled Applications Act. South China Morning Post described Xiaohongshu as "China's answer to Instagram".