TKO Operating Company, LLC (TKO OpCo), also doing business as Zuffa ( ), is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group.
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TKO Operating Company, LLC (TKO OpCo), also doing business as Zuffa ( ), is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group.
Zuffa was acquired in 2016 by a group led by WME-IMG (later Endeavor) including Silver Lake Partners, KKR, and MSD Capital for the price of $4.025 billion. After the Endeavor deal closed, the Zuffa logo and brand were retired from on-air usage in favor of the UFC brand, but Zuffa was retained as the legal name of the company.
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