search engine optimization
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AI overview
Search engine optimization is the practice of making changes to a website to help it appear higher in search results when people look for related topics online. It matters because websites that rank higher in search results tend to get more visitors, which can increase business or influence for the site owner.
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Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs). It focuses on increasing the quantity and quality of traffic from unpaid (organic) search results rather than paid advertising. SEO applies to multiple search formats, including web, image, video, news, academic, and vertical search engines, as well as AI-assisted search interfaces.