corporate design

The goal of a defined corporate design is a visually consistent appearance that conveys the special features of the company and thus differentiates it from the competition. The consistent application of the company’s characteristic elements strengthens recognition, which in turn contributes to brand awareness. The image or symbol that people use to optimally identify a brand at first glance, even if the name cannot be seen. MORE ABOUT LOGO DESIGN Fonts used by companies or partially even exclusively designed for them, tell a lot about the character of the brand –Colours are carriers of meaning, both culturally and emotionally. conservative, factual, lovely, disruptive, etc Colors are carriers of meaning, both culturally and emotionally. From colours, observers infer certain (brand) characteristics. Therefore the composition of a colour climate is a central part of corporate design. MORE ABOUT THE COLOUR SCHEME Images have the power to communicate emotions and messages directly. Essential for this is not only the motif itself, but the mood of the picture: light, colour climate, contrast and composition. MORE ABOUT THE IMAGERY STYLE A concise icon system facilitates the communication of content and can contribute significantly to the identity of a brand. Ideally, the brand can be recognized by the style of the icons. MORE ABOUT ICONS The design grid or grid serves to arrange, systematize and stage content. Design laws and principles support the eye movement and thus help to capture content. The CORPORATE DESIGN MANUAL comprises the essential components of the brand identity as well as communicative and design rules. The central task of a corporate design is to give the company or brand an individual personality. As with the first encounter with a person, certain characteristics allow conclusions to be drawn about the value attitude – both positive and negative. The corporate design provides orientation for potential customers who come into contact with the company: they can quickly decide whether the company suits them – or not. Corporate design is therefore an effective tool for presenting certain characteristics of a company or brand in the most advantageous way possible and thus setting it apart from other companies in the same market. A good corporate design evokes the right associations and expectations through logo, colors, images and other elements, which are ideally fulfilled by corporate culture, corporate behavior and corporate communication. By creating identification potential for the relevant target group, corporate design contributes significantly to customer and employee loyalty. If recurring visual elements are used consistently across different media, the appearance becomes fixed in people’s minds and thus increases the recognition value of a brand. Increased repetition is needed to ensure that the brand is remembered by viewers in the long term. The target group-specific, strategic development of visual elements creates identification potential for customers and thus supports long-term customer loyalty. A well thought-out corporate design helps to visualize and thus highlight characteristics that distinguish the company from others. A consistent visual brand profile creates trust among stakeholders and thus means a market advantage. Potential customers who use products and services are not the only people who should feel addressed by a company. Potential employees and partners also identify with an attractive corporate design – ideally, they are proud of it. As soon as the start-up phase has been completed, during which testing is still in progress in some cases, it is time to put things in order. The first appearances of start-ups often have a provisional character, as resources are not yet sufficient to create the corporate design holistically, and both strategy and offering are still evolving. Design elements often emerge organically. At some point, one notices that a different logo appears on