cottagecore

alt=Photograph of Anne Hathaway's cottage, Stratford-upon-Avon.|thumb|Anne Hathaway (wife of Shakespeare)|Anne Hathaway's cottage in [[Stratford-upon-Avon exemplifies the traditional style cottagecore prioritises. The garden designed by Ellen Willmott contains many herbs and flowers mentioned in Shakespeare's plays.]] Cottagecore is an internet aesthetic and subculture concerned with an idealised rural lifestyle. The aesthetic centres on traditional and vernacular architecture, clothing, interior design and crafts. Based primarily on the visual and material culture of rural Europe, cottagecore was first named on Tumblr in 2018 and is related to similar internet aesthetics including goblincore and dark academia. A subculture of Millennials and Generation Z, cottagecore developed as a response to economic pressures faced by young people; the aesthetic emphasises sustainability, agrarianism and slow living.

In British English, the term cottage typically denotes a small, cozy building. During English Feudalism, cottages housed cotters (peasant labourers), who served their manorial lord. The term now describes many kinds of small houses of rustic or traditional style. Cottages are often associated with cottage gardens, which prioritise informal design and a mixture of ornamental and edible plants. Cottages are associated with non-urban landscapes, though the aesthetics of cottages and cottage gardens may be evoked in rural houses or in more urban environments.