De Beers

We are the world’s leading diamond company. From the responsible discovery and recovery of diamonds to retail jewellery expertise, and from rough diamond sales to innovative diamond technology, we offer a range of industry-leading products. Diamonds bring lasting, positive benefits to our communities. They reflect the beauty of the natural world, and signify the love, commitment and passion of everyone who gives and receives these timeless treasures of nature. Together with our joint venture partners, De Beers is powered by the passion of our global team. We have over 20,000 people working together to unlock the brilliance that our diamonds represent to people around the world. Diamonds are enduring symbols of strength, commitment and love, given to celebrate life’s greatest moments. It’s our responsibility to ensure the diamonds we discover create long-lasting value for our host countries and can be worn with pride. Our diamonds can do more than bring beauty to the world through their sparkle. As we uncover their brilliance, we know our diamonds can also create a positive impact on the people and places involved. Discover what this means to our people, customers, and the world around us. De Beers has come a long way since our first diamonds were discovered in a farmer’s field in South Africa more than 135 years ago. Today, we focus on one thing: the responsible recovery of diamonds that celebrate love, commitment and passion. As we learn from the past, we reflect on the unity and resilience of our people, and the power of transformation. By supporting sustainable livelihoods, taking action against climate change, restoring and protecting biodiversity and ensuring each diamond’s ethical journey, De Beers is building long-term value for our customers, colleagues, communities and shareholders. At De Beers Group, we believe deeply in the unique symbolism and transformative potential of natural diamonds. We invest in responsible sourcing, community development in partner countries, innovations like Tracr for traceability, and the long-term emotional and cultural meaning of natural diamonds. De Beers Group is the world's leading diamond company, operating across diamond exploration, mining, sorting, trading, the development of consumer brands, and the creation of synthetic diamonds for industrial tools and technologies.