de-Sinicization

De-Sinicization or desinicization is a process of cultural or political movement aiming to eliminate or reduce Chinese cultural elements, identity or ethnic consciousness from a society or nation previously influenced by Chinese culture. In modern contexts, it is often contrasted with the assimilation process of Sinicization.

The term has its roots in attempts by ethnic Han Chinese to acculturate themselves and adopt non-Han customs, although it is now most frequently used to describe attempts by foreign countries to resist or undo over-reaching Chinese influence.