Perekasandian
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syntax
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semantics
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code in semiotics
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connotation in semiotics
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culture
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Umberto Eco
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rhetoric
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Ferdinand de Saussure
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semiotics
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Gottlob Frege
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Roland Barthes
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Occam's razor
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Charles Sanders Peirce
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The unconscious
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metonymy
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individual
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structuralism
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philosophy of language
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audience
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Gestalt psychology
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