Irn-Bru
Sign in to saveAlso known as Irn Bru
Irn-Bru ( "iron brew", ) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" after Scotch whisky. Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.
Key facts
- Beverage.name
- Irn-Bru
- Beverage.logo
- Irn-Bru logo.png
- Beverage.image
- Barr IRN-BRU Sugar Free (3 of 3).jpg
- Beverage.caption
- Sugar free Irn-Bru in a glass, with the associated silver sugar free variant can
- Beverage.type
- Carbonated soft drink
- Beverage.manufacturer
- A.G. Barr
- Beverage.origin
- Falkirk and Glasgow, Scotland
- Beverage.introduced
- 1889 (as Iron Brew)1899 (test launch)1901 (officially)2018 (new recipe)
- Beverage.colour
- Orange
via Wikipedia infobox
~22 min read
Encyclopedic overview
21 sectionsContents
- Overview and history
- Appearance and overview
- Origins
- Trademark
- Popularity and new variants
- New logo
- Production
- Marketing
- Brand portfolio
- Exports and foreign markets
- Australia
- Canada
- Middle East
- Europe
- Russia
- United States
- Competitor and generic Iron Brews
- See also
- References
- Further reading
- External links
Irn-Bru ( "iron brew", ) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" after Scotch whisky. Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.
The flavour of Irn-Bru is known to be difficult to describe, a fact that has even been used in the manufacturers' advertising. Public surveys have turned up words such as tutti frutti, bubble gum, cream soda, and even an undertone of iron or rust that has been referred to as 'girders'.
Excerpted from Wikipedia’s “Irn-Bru” article, available under the CC BY-SA 4.0 licence.