Lurpak
Sign in to saveLurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide, and is known for its distinctive silver packaging. Lurpak came into existence in October 1901 after a cooperative of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. Its trumpetlike logo is based on the lur, an ancient brass instrument once used in Scandinavia.
Wikidata facts
- Instance of
- brand
- Subclass of
- butter
- Country
- Denmark
- Owned by
- Arla Foods
- Official website
- www.lurpak.com
- Image
- Lurpak Butter 250g unsalted UK market.jpg
Show 2 more facts
- Commons category
- Lurpak
- inception
- 1901-10-23
Sources (1)
via Wikidata · CC0
~2 min read
Encyclopedic overview
5 sectionsContents
- Product range
- Advertising campaigns
- Similar brands
- References
- External links
Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide, and is known for its distinctive silver packaging. Lurpak came into existence in October 1901 after a cooperative of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. Its trumpetlike logo is based on the lur, an ancient brass instrument once used in Scandinavia.
thumb|Lurpak salted butter Lurpak's principal market is the United Kingdom.
Excerpted from Wikipedia’s “Lurpak” article, available under the CC BY-SA 4.0 licence.