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EntityQ4383547· pop 9· linked from 66 articles

mass marketing

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market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy

In the Vinony graph

Within Vinony's link graph, mass marketing is referenced by 66 other articles, and connects out to market segmentation, marketing research and niche market.

It is catalogued under the topic Types of marketing.

Its subject is documented across 9 Wikipedia language editions.

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Available in 9 languages

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