McCafé
Sign in to saveAlso known as McCafe
McCafé is a coffee shop-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell and then-Chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.
Key facts
- Company.name
- McCafé
- Company.logo
- McCafé logo 2019.svg
- Company.type
- Subsidiary
- Company.foundation
- Melbourne, Victoria, Australia in 1993
- Company.location_city
- Oak Brook, Illinois
- Company.location_country
- United States
- Company.key_people
- James A. Skinner(Chairman & CEO);Ann Brown
- Company.area_served
- Worldwide
- Company.industry
- Restaurants
- Company.parent
- McDonald's
- Company.products
- Coffee and Foods
- Company.homepage
- McDonald's McCafé
via Wikipedia infobox
~6 min read
Encyclopedic overview
4 sectionsContents
- International expansion
- See also
- References
- External links
McCafé is a coffee shop-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell and then-Chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's and, by 2003, were the largest coffee shop brand in Australia and New Zealand. After McDonald's Australia experimented with automatic espresso-pronto machines in the last decade and it failed to catch-on, all Australian stores were subsequently renovated and converted to McCafé outlets.
Excerpted from Wikipedia’s “McCafé” article, available under the CC BY-SA 4.0 licence.