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merchandising
Sign in to saveAlso known as merchandise, merch
thumb|A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like [[IBM, and is also frequently used by musical groups.]] Merchandising is the practice of contributing to the sale of products ("merch" colloquially) to a retail consumer by displaying for-sale products in ways that entice customers to purchase more items or products.
~16 min read
Encyclopedic overview
15 sectionsContents
- Terminology and scope
- History
- Promotional merchandising
- Silent persuasion
- Retail supply chain
- Online merchandising
- Channel merchandising
- Licensing
- Children
- Adult
- Idol goods
- See also
- References
- Further reading
- External links
thumb|A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like [[IBM, and is also frequently used by musical groups.]] Merchandising is the practice of contributing to the sale of products ("merch" colloquially) to a retail consumer by displaying for-sale products in ways that entice customers to purchase more items or products.
Merchandisers focus on the physical presentation of products and displays, pricing, and decide which products should be presented to which customers at what time. In a retail setting, creatively tying in (cross-merchandising) related products or accessories is a great way to entice consumers to purchase more.
Excerpted from Wikipedia’s “merchandising” article, available under the CC BY-SA 4.0 licence.