NutriAsia

Not just a pantry staple, but the Filipino people’s trusted kitchen partner. From housing the country’s most beloved food brands to building strong food service partnerships and industry innovations, we are committed to helping Filipinos around the world savor the joy and zest of life and food, one table at a time. We bring to life the promise that with NutriAsia, life is good; life is sweet; Masarap, Masaya! As one of the country’s emerging cornerstone brands, NutriAsia Inc. is dedicated to not just providing quality products, but also to serving the Filipino people and nation for the decades of trust given to us. Hence we take our commitment to nation-building to the heart. Through the years, we’ve developed and participated in various initiatives that have supported marginalized and minority Read More communities as well as co-created solutions to uplift the nation’s economy. From sourcing our raw materials from local farmers that help provide livelihood for our farmers and fisherfolk, to making our products as affordable & accessible while still maintaining the highest of quality; promoting our Filipino heritage and culture through efforts like the Banana Catsup Museum and partnering with both government organizations and NGOs to create programs that benefit our country’s future. Apart from nation-building, we at NutriAsia Inc. are also taking significant steps to ensure a greener footprint for both our products & services. Through different efforts such as the internationally-recognized and awarded Bring Your Own Bote initiative, Datu Puti’s Jumbohalang Tambalan, the EcoStation bus stop, and partnerships with institutions like the Plastic Credit Exchange and Read More DENR-EMB for Refill Revolution, we aim to work towards a more sustainable future for more generations to enjoy the Masarap, Masaya life. With world-class manufacturing facilities and happy people working behind its brands, NutriAsia commits to not just produce the best quality products that put Pinoy cuisine on the map but also bring joy to every meal experience. NutriAsia Incorporated starts out as Enriton Natural Foods, Inc. with just one regional brand called Nelicom that produces catsup, hot sauce, soy sauce and fish sauce. The company acquires Jufran and Mafran and enters a joint venture with Acres & Acres, the company that produces Datu Puti Vinegar, Papa Banana Catsup and Mang Tomas. The joint venture is later named Southeast Asia Food Inc., or SAFI. SAFI acquires Amihan, a regional brand known for vinegar and other sauces. With the growth of sales, comes the birth of First Sheridan—distribution affiliate of SAFI. SAFI acquires UFC, an iconic brand among banana catsup lovers. And in the same year, founds NutriAsia Inc., the holding company that acquired the UFC brand. SAFI streamlines factory sites from fifteen to five. The consolidation radically improves profits which were then re-invested to grow the company’s core catsup, sauces and liquid condiment business. SAFI begins the millennium with a joint venture with its first foreign partner, HJ Heinz of the USA. Heinz-UFC, carried catsups and chili sauces while the remaining portfolio of products was handled by SAFI. Heinz-UFC and SAFI later became subsidiaries of NutriAsia Inc. NutriAsia launches two new categories: cooking sauces and cooking oils. A significant development that helped Heinz-UFC and SAFI acquire new technologies and business processes from their foreign partners. The joint venture with Heinz was short-lived. NutriAsia then consolidated production through its four plants that produce world-class brands that are constant favorites in the Philippines. Nutri-Asia takes its first step in becoming world-class by consolidating the production of its liquid condiments to the Marilao Mega plant and Cabuyao Plant while building two new lines in Cebu and Davao to fully cover the growing demands for the brands across the country. NutriAsia starts construction of its Cabuyao Plant that