菲利普·科特勒

Quotes

• “Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.”
• “The sales department isn't the whole company, but the whole company had better be the sales department.”
• “The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
• “Good companies will meet needs; great companies will create markets.”
• “The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.”
• “Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.”

via Wikiquote · CC BY-SA

Key facts

Born

( 1931-05-27 ) May 27, 1931 (age 95) , Chicago , Illinois , U.S.

Education

DePaul University , University of Chicago (MA), Massachusetts Institute of Technology (PhD)

Occupations

Author, Marketing Professor, Economist and Consultant

Known for

marketing, economics

Website

pkotler .org

via Wikipedia infobox

Wikidata facts

Official website

pkotler.org

Image

Kotler-DSC 0510.jpg

via Wikidata · CC0