File:Rolls-Royce_Silver_Shadow_II_(The_World_Is_Not_Enough)_right_National_Motor_Museum,_Beaulieu.jpg · Wikimedia Commons · See Wikimedia Commons
product placement
Sign in to saveAlso known as placement marketing, embedded marketing
marketing technique where references to specific brands or products are incorporated, inline, into another work
~40 min read
Encyclopedic overview
The Rolls-Royce Silver Shadow featured in the James Bond spy-thriller film The World Is Not Enough at National Motor Museum, Beaulieu, in 2012
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion.
Excerpted from Wikipedia’s “product placement” article, available under the CC BY-SA 4.0 licence.