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Do

Below is just an indication of things to do in Samoa. For more detailed information, see Upolu, Savaii and Apia.

A Samoan Tattoo. This traditional art form is very much a part of the Samoan culture. There are different designs for women and men; in the case of men the tattoo can cover half the body. Beware that the tattooing process can be very painful, but if you think you can take the pain ask at your hotel or guest house for advice on local tattoo artists. Get married. Samoa is a popular place to get married and spend your honeymoon. Several hotels and resorts offer special packages on their web sites and they will make all the arrangements. Golf. Golf is very popular in Samoa. There is even a suggestion that the Daylight Saving Time was introduced primarily so that executives could get in a round of golf after work before it got dark. All courses are on Upolu. Two are close to Apia, one near the airport and a nine-hole course is found on the south coast. Diving. Scuba diving is a relatively new activity in Samoa. Both Upolu and Savai'i have great dive spots, with around 900 fish species and 200 types of coral. There are dive companies operating on both islands. Fishing. Samoa is a popular fishing destination. Fish in the local waters include blue and black marlin, sailfish, yellowfin, and the giant trevally. Most charter companies operate out of Apia harbour.

Eat

thumb|Roasting a pig on an umu Eating is an extremely important part of Samoan life. They often take food with them when they travel. Samoan food is not highly spiced or seasoned. It uses ingredients that are relatively unfamiliar to most Westerners, such as breadfruit, taro (or talo), taro leaves, cooked green bananas and raw fish. Umu. The umu is the traditional method used for cooking. A fire is built and stones placed on it. When the fire is down to the embers the ingredients, such as green bananas, breadfruit, taro, fish, palusami and pork are placed on the stones. It is then covered with banana leaves and left to cook. Oka is the way Samoans prepare raw fish. It consists of small bits of fish that are marinated in a mixture of lemon juice, coconut cream, salt and finely chopped onions. Palusami is made from taro leaves and coconut cream. The coconut cream, onions and some taro are wrapped in whole taro leaves and cooked in an umu. Well cooked, this can be unforgettable and you should not leave Samoa without trying it. Corned beef. Samoa rapidly adopted this import and it is widely used as an accompaniment to Umus and other dishes.

Unfortunately it is difficult to find these delicacies, maybe partly because western food is more “cool”, partly because the average tourists want to eat what they eat at home. The usual things you get are more or less good imitations of western-style or Chinese food. The market in Apia is a good place if you want to try some of the local stu…

Drink

No significant gathering in Samoa, whether official or for pleasure, is complete without the 'Ava (or kava) ceremony at the beginning. Kava's scientific name is Piper methysticum, which means intoxicating pepper. The roots of the plant are used to produce a mildly narcotic drink that is passed around meetings following strict rules. However, you do not need to participate in a Samoan cultural event to try it. On some days it can be purchased at Apia's central market (marketi fou).

The local beer is Vailima beer. It's cheap and you can buy it everywhere.

Non-alcoholic beverages and bottled water are available in all roadside stores. Coke, Fanta and Sprite are available in 750 ml glass bottles for about WS$4. You will need a bottle opener for these if you want to take them with you to drink later; otherwise stores will have a bottle opener available. Bottled water is available in a range of sizes.

Alcohol is plentiful in the bars. There's not that much in most stores and it tends to be expensive. Le Well near the market in Apia (ask any taxi driver) has a good range at the best prices. For heavy drinkers, the cheapest liquor is generally vodka in large (1.75 L) plastic bottles. This may be bought from supermarkets and bottle shops and is also available in smaller 750 ml bottles for about WS$25. Imported wines are generally very expensive, although not as expensive as in the restaurants.

There are lots of smaller bars and night spots to check out. Also every hotel has a bar …

Sleep

thumb|right|250px|A fale in a village near Apia

Beach fales are an enjoyable and inexpensive way to stay in Samoa. A list can be obtained from the Samoa Tourism Authority ([email protected]), but the best way to know where to stay is to ask other travelers. Samoa is not very big and tourism is limited, so you will bump into the same people once in a while making it easy to exchange information.

With the explosion in accommodation it is now less necessary for those wanting to visit the remoter parts of Samoa, particularly Savaii, to stay in villages, which was fairly common in the past. However, this is still possible. If you want to stay in, or even just visit, a village it is important to remember not to offend local culture. See Respect, below.

There is also a good range of resorts, hotels and guest houses in Samoa. Accommodations are listed under Apia, Upolu and Savaii. Please do not list them here.

Stay safe

Samoa is a generally safe destination. Crime rates are low and people are very helpful and friendly. Items do, sometimes, get stolen. With sensible precautions, however, the threat of this happening should be minimal.

Free roaming dogs can be a safety problem in the capital Apia. The Government of Samoa (GoS) passed the Canine Control Act in 2013 as an initial step toward addressing dog management. Most dogs won't see you as a threat, and will ignore you, if you ignore them. Pretending to pick up a rock will usually scare them away.

Stay healthy

thumb|Sunbathing on Upolu Samoa is a malaria-free zone. However, there are occasional outbreaks of dengue fever and (since 2014) chikungunya, so precautions should be taken such as using mosquito nets and insect repellent. Note that the mosquito that transmits dengue normally bites during the day.

Drink bottled water. It's cheap and readily available.

There are no known poisonous animals or insects on land, although centipedes can give you a very painful bite. In the water beware of purple cone shells, sea urchins, fire coral, etc. If not using fins, wearing footwear while snorkelling is highly recommended.

Some travellers have reported a violent allergic reaction to the ceremonial drink kava. Symptoms include a very obvious rash and swelling to the neck and face area, sweating and discomfort. Medical attention should be sought immediately and a prescription for Prednisolone usually does the trick. It takes from 12 to 24 hours for the effects to noticeably subside.

There are two hospitals in Apia and one on Savaii at Tuasivi, a couple of miles north of the ferry wharf at Salelologa.

Respect

Samoa is very religious, with most of the population following the Anglican denomination. This means that Sunday is generally respected as a holy day and most shops and businesses are closed. You should not walk through villages on Sundays.

Many villages have a prayer curfew in place at sundown. This normally lasts around half an hour. You should be careful to avoid walking through villages at this time to avoid causing offence.

Samoan culture is governed by strict protocols and etiquette. Although allowances are made for foreigners, it is wise to avoid revealing clothing and to comply with village rules which are enforced by the village matai (chiefs), although Apia is quite relaxed in these traditions.

Women going topless is taboo, and they should only wear swimwear at the beach. Shorts should be knee length. Shirts should be worn when not at the beach. A lavalava (sarong) is nearly always acceptable attire.

Other simple things, such as removing shoes before entering a house (or, for that matter, budget accommodation), should be observed.

The main island of Upolu is known as the "modern" island, where most northern coast villages are quite relaxed with the old strict traditions, whilst Savai'i is the more traditional island, but has become more relaxed. But nude bathing is definitely taboo.