
Also known as Sao Paulo, São Paulo city
kota terbesar di Brasil
São Paulo is Brazil's largest and most populous city, wielding significant international influence across commerce, finance, culture, and technology—earning recognition from UNESCO as a "City of Film" and "World Capital of Gastronomy." The city is the largest urban area by population outside Asia and the most populous Portuguese-speaking city in the world.
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São Paulo is the most visited city of Brazil, but mostly because of business and event tourism, with many of the visitors not taking much effort to explore the city. Those who do so may, however, discover one of the most complex and fascinating cities in the world, where even nearby areas may look and feel like a different city, due to São Paulo's staggering social inequality and variety of cultural influences, and its hard to understand urban planning.
For instance, if you walk from one end to another of Rua Augusta (which later becomes Rua Colômbia and Avenida Europa), starting from Downtown, you will pass through: One of the city's hottest nightlife areas in Baixa Augusta A vibrant cultural and business area surrounding Avenida Paulista A variety of shopping options in the area surrounding Rua Oscar Freire The green, affluent low-rise neighbourhood of Jardim América A stream of expensive car shops in Jardim Europa The modern business district in Av. Faria Lima and the ultra-affluent neighbourhood of Itaim
Although the first impression might be that of a grey concrete jungle, soon it becomes apparent that the city has a great number of pockets of beauty, and fantastic places (and not always expensive) to dine, drink and hang out.
Check the official Brazil tourism website and the get in section of our article on Brazil for general information regarding visas and customs, and the Cidade de São Paulo homepage for updated events and art exhibitions around town.
Transport in São Paulo can be anything from joyful to complicated. Usually, the fastest and less stressful way to get around is by bicycle and public transportation, while the experience with cars can be hellish. Peak hours are normally roughly 06:00-09:00 and 16:00-19:00, but since city roads are constantly at maximum capacity, any little incident can cause major queues and delays. The cheapest way for tourists to get around is to use the subway/metro, trains and buses/trolleybuses as much as possible, and then take a taxi for shorter distances. Even these means of transport can be uncomfortably crowded during peaks, and only a very limited carry-on is recommended. You can check the SPTrans website, which is the city's transport administration department. There you can get itineraries using all the city's public transportation options. São Paulo has an extensive network of cycleways and a strong bicycle culture, and riding bikes can be quite enjoyable. Walking can also be very enjoyable depending on the routes.
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You can find practically anything in São Paulo. Imported goods can be expensive, but look out for Brazilian-made bargains in all categories. Spend some time in one of the many "shoppings" (as Brazilians call the shopping malls) and also look out for areas with shops catering for specific interests.
Remember that street shops usually operate 10AM-6PM, including Saturdays (when they close earlier), but are closed on Sundays. The countless shopping malls operate M-Sa 10AM-10PM and Su 10AM-8PM.
thumb|right|250px|Virado à Paulista, a typical dish from the state of São Paulo. São Paulo is home to a superb diversity of restaurants and cuisines, where you can enjoy typical dishes from literally all over the world. The price range is as wide as the diversity of the restaurants in the city, from cheap snacks and meals in simple and cozy restaurants and food tents in popular markets, to the hugely expensive high end cuisine and internationally recognized restaurants, such as D.O.M, which was (in 2012) named the 4th best restaurant in the world and the best in South America by The World's 50 Best Restaurants.
In São Paulo, the ever-present beans-and-rice accompaniment typically involves brown beans instead of black beans, as in Rio. Another local specialty in São Paulo is the Virado à Paulista, which consists of rice, tutu de feijão (a paste of beans and manioc flour; sometimes made of corn flour, in order to be drier than the manioc flour one), kale sautéed with garlic (couve) and pork chops, typically bisteca. It is usually accompanied by pork rinds, bits of sausage, a fried egg and a fried banana.
One dish that claims its local character is the bauru sandwich, allegedly created by a drunken student from the University of São Paulo's law school at the Ponto Chic restaurant after a long night out. It consists of four types of melted cheese and sliced roast beef, and it still endures as one ubiquitous snack in padarias (Brazilian-style eateries).
Japanese restaurants of …
thumb|right|250px|Vila Olímpia, in the [[São Paulo/West|West, is one of São Paulo's main nightlife areas.]]
You will have no trouble finding bars in São Paulo, where you can enjoy an ice cold beer, a shot of cachaça or a caipirinha - or anything else for that matter. Vila Madalena and Itaim have a very high concentration of bars, and are great spots for an all-nighter. For specific suggestions of bars, check the district section.
If you plan to explore the city and cannot rely on car/taxi, staying near a Metro or train station is a very wise choice. Just be sure to avoid degraded areas. For lists of recommended hotels in the city, see the individual District listings. If you wish to stay close to the airport, please see the article on Guarulhos.
People from São Paulo kiss on the right cheek once when they say hello, goodbye and nice to meet you. Some will kiss twice, once on each cheek, a kiss in the air. Men kiss women on the cheek and women kiss women as well, but two men won't give the kiss out unless they're gay or with intimate long-time friends or family. If you feel the occasion is a bit formal, especially on business occasions or if you don't know the person too well, a handshake will do the job. However, if a Paulistano takes the initiative to kiss, make sure you turn your face to the left side to avoid embarrassment.
No vaccination is required for São Paulo, unless you are planning to travel to central-western (Mato Grosso) or northern (Amazon) regions of Brazil afterwards, for which you should take a shot against yellow fever, and carry anti-malaria medication (quinine). If you're arriving from Peru, Colombia or Bolivia, the vaccination of yellow fever is required only if you need a visa (i.e., if you are going to stay for longer than 90 days). Check the requirements of any country you will travel to from Brazil. Tap water in São Paulo is generally safe, at least when straight from the water supply system. However, several buildings can be lacking in the periodic cleaning of their cisterns and water tanks (the locals themselves tend to avoid tap water and drink bottled or filtered water instead).
The city of São Paulo is only one hour driving from the Paulista Coast, which is a typical Brazilian region full of splendid beaches and great seafood. The young and the old of São Paulo alike head there on the weekends to enjoy the sand, sun and fun. The rich agricultural state offers winter destinations, upscale retreats and large Rodeos.
In parenthesis the typical duration of the journey by car (using the fastest route in good traffic conditions) is listed. During long holidays (like Carnival and New Year), expect to be much more.
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