Swiffer

Swiffer is an American brand of cleaning products, manufactured by Procter & Gamble. Since its launch in 1999, Swiffer has achieved widespread popularity and become one of Procter & Gamble's most successful brands in the household cleaning products market, with its core product line centered around disposable towels and cleaning parts.

== Business model == Swiffer adopts a "razor-and-blades" business model, where the consumer purchases the handle assembly at a relatively low initial price, but is forced to continue purchasing spare refills and pads (blades) throughout the period of use of the product. This strategy ensures a steady flow of recurring revenue for Procter & Gamble. Since its launch, Swiffer has achieved widespread market reach, growing into a half-billion-dollar brand, operating in more than fifteen countries.