Theodore Levitt
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Person · Open Library
- Born
- 1925
- Died
- 2006
- Works
- 26
Top works
- Réflexions sur le management
- Lysande marknadsföring
- Fantasi i marketing
- Innovation et marketing
- Marketing imagination
via Open Library + Wikidata
Music · MusicBrainz
- Type
- Person
- Gender
- Male
- Origin
- United States
- Active from
- 1931-02-03
via MusicBrainz · CC0
Listeners · Last.fm
- Listeners
- 1
- Total plays
- 6
<a href="https://www.last.fm/music/Theodore+Levitt">Read more on Last.fm</a>
Recent publications · Crossref
5 total works indexed
- Global burden of 369 diseases and injuries in 204 countries and territories, 1990–2019: a systematic analysis for the Global Burden of Disease Study 2019
· 2020 · cited 15,393x
- Plastic waste inputs from land into the ocean
· 2015 · cited 10,751x
- Global burden of 87 risk factors in 204 countries and territories, 1990–2019: a systematic analysis for the Global Burden of Disease Study 2019
· 2020 · cited 7,749x
- 2010 Rheumatoid arthritis classification criteria: An American College of Rheumatology/European League Against Rheumatism collaborative initiative
· 2010 · cited 7,525x
- A simulation study of the number of events per variable in logistic regression analysis
· 1996 · cited 7,340x
via Crossref · CC0
Quotes
- “Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent advisers to business seldom make the distinction. They tend to rate ideas more by their novelty than by their practicability.”
- “People don't want to buy a quarter-inch drill, they want a quarter-inch hole.”
- “Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others, which are thought of as seasoned growth industries, have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.”
- “The difference between marketing and selling is more than semantic. Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it.”
- “The historic fate of one growth industry after another has been its suicidal product provincialism.”
- “In business, the followers are the customers. To produce these customers, the entire corporation must be viewed as a customer-creating and customer satisfying organism. Management must think of itself not as producing products but as providing customer creating value satisfactions. It must push this idea (and everything it means and requires) into every nook and cranny of the organization.”
via Wikiquote · CC BY-SA
Wikidata facts
Show 3 more facts
- date of birth
- 1925-03-01
- date of death
- 2006-06-28
- name in native language
- Theodore Levitt
Sources (2)
via Wikidata · CC0
Connections
globalization
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digital object identifier
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Dayton
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Ohio State University
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Main-Kinzig-Kreis
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Harvard Business School
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Schlüchtern
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Belmont
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University of North Dakota
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Harvard Business Review
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American Marketing Association
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Marketing myopia
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Antioch College
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Categories
1925 births2006 deaths20th-century American economists20th-century American educators21st-century American economistsAmerican business theoristsAmerican marketing peopleAntioch College alumniDeaths from cancer in MassachusettsEconomists from MassachusettsEmigrants from Nazi Germany to the United StatesHarvard Business School facultyMarketing theoristsOhio State University Graduate School alumniPeople from Belmont, MassachusettsUniversity of North Dakota faculty