Also known as family brand, umbrella label, umbrella branding, family branding
marketing practice involving the use of a single brand name for the sale of two or more related products
伞型品牌是指企業使用一个品牌名称销售两种或两种以上不同产品的营销行为。而不同產品的市場定位都可能不一樣。例如飛利浦生產的電動剃鬚刀和燈泡都使用飛利浦這一品牌。
Abstract from DBpedia / Wikipedia · CC BY-SA
via Wikidata sitelinks · CC0
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).