geotargeting
Sign in to savethumb|Wikimedia banner as example of geotargeting for its donation drive, here specifically targeting Netherlands. In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this a
~6 min read
Article
8 sectionsContents
- Geographical information provided by the visitor
- Content by choice
- Automated different content
- IP spidering
- IP delivery in SEO
- Common uses
- See also
- References
thumb|Wikimedia banner as example of geotargeting for its donation drive, here specifically targeting Netherlands. In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
==Geographical information provided by the visitor== In geotargeting with geolocation software, the geolocation is based on geographical and other personal information that is provided by the visitor or others.