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Pop-Tarts
EntityQ1585925· pop 19· linked from 444 articles

Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964. The pastry consists of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration. They are marketed primarily as a breakfast food, but (like sugar cereal) can be eaten as a sweet snack food.

Key facts

Brand.logo_size
150
Brand.name
Pop-Tarts
Brand.logo
Poptarts brand logo.png
Brand.image
Strawberry-Pop-Tarts.jpg
Brand.caption
Frosted Strawberry flavor Pop-Tarts.
Brand.type
Toaster pastry
Brand.currentowner
Kellanova
Brand.origin
United States
Brand.related
Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal
Brand.markets
Worldwide
Brand.previousowners
Kellogg's (1964–2023)
Brand.tagline
"Crazy Good!"

via Wikipedia infobox

Wikidata facts

Subclass of
toaster pastry
Owned by
Kellanova
Country of origin
United States
Official website
www.poptarts.com
Image
Pop-Tarts Frosted Strawberry.jpg
Show 4 more facts
Commons category
Pop-Tarts
inception
1964-00-00
hashtag
PopTarts
social media followers
212410
Sources (2)

via Wikidata · CC0

~13 min read

Encyclopedic overview

14 sections
Contents
  • History
  • Products
  • Standard flavors
  • Seasonal flavors
  • Limited flavors
  • Outside of the United States
  • Related products
  • In popular culture
  • Advertising
  • Lawsuits
  • Recalls
  • See also
  • References
  • External links

Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964. The pastry consists of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration. They are marketed primarily as a breakfast food, but (like sugar cereal) can be eaten as a sweet snack food.

Pop-Tarts is Kellanova's most popular brand to date in the United States, with millions of units sold each year. They are distributed mainly in the United States, but are also available in Canada and the United Kingdom.

Excerpted from Wikipedia’s “Pop-Tarts” article, available under the CC BY-SA 4.0 licence.

Gallery (2)