Streisand effect
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The Streisand effect is when someone tries to hide or suppress information, but their effort backfires and actually spreads it to a much larger audience, especially online. It matters because it shows how attempts at censorship can have the opposite effect in the internet age, making private matters more public than they would have been otherwise.
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Article
The original image of Barbra Streisand's cliff-top residence in Malibu, California, which she attempted to suppress in 2003
The Streisand effect is the phenomenon in which an attempt to hide, remove, or censor information results in the unintended consequence of the effort instead increasing public awareness of the information.