Studebaker
Sign in to saveStudebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. The company held a location at 1600 Broadway in Times Square, Midtown Manhattan, New York City. The company was founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company. The firm was originally a coachbuilder, manufacturing wagons, buggies, carriages and harnesses.
Key facts
- Company.fate
- Merged with Packard to form the Studebaker-Packard CorporationMerged with Wagner Electric and Worthington Corporation to form Studebaker-WorthingtonSome naming and production rights, along with Studebaker's South Bend plant, acquired by the Avanti Motor Company
- Company.successor
- Studebaker-Packard CorporationStudebaker-Worthington
- Company.location
- 635 S. Main St., South Bend, Indiana, U.S.
- Company.industry
- Automotive, manufacturing
- Company.products
- Automobiles (originally wagons, carriages and harnesses)
- Company.former_name
- Studebaker Brothers Manufacturing Company
- Company.name
- Studebaker Corporation
- Company.logo
- 150px|Studebaker's "Lazy S" logo, designed by Raymond Loewy, was used from the 1950s until 1966
- Company.logo_caption
- Badge used in the 1950s and 1960s
via Wikipedia infobox
Article
53 sectionsContents
- History
- German forebears
- The five brothers
- 18th-century colonial family business
- End of horse-drawn era
- Studebaker automobiles 1897–1966
- In the beginning
- Studebaker marque established in 1911
- Engineering advances from WWI
- First auto proving ground
- Facilities in the 1920s
- Impact of the 1930s depression
- World War II
- Post-WWII styling
- Industry price war brings on crisis
- Merger with Packard
- Contract with Curtiss-Wright
- Last automobiles produced
- Exit from auto business
- Closure of South Bend plant, 1963
- Closure of Hamilton plant, 1966
- Potential link with Nissan and Toyota
- Network and other assets
- Diversified activities
- Attempts at revival
- Studebaker XUV (2003)
- Ric Reed ownership (2012–)
- Advertisements and logos
- Studebaker factories
- South Bend, Indiana
- Downtown location
- World's largest vehicle house
- Family association continues
- Chippewa Factory
- Chicago, Illinois
- Detroit, Michigan
- E-M-F and Flanders
- Elyria, Ohio (Studebaker-Garford)
- Garford
- Vernon, California
- Hamilton, Ontario, Canada
- Melbourne, Victoria, Australia
- Legacy
- Products
- Studebaker automobile models
- Studebaker trucks
- Studebaker body styles
- Affiliated automobile marques
- See also
- Notes
- References
- Further reading
- External links
Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. The company held a location at 1600 Broadway in Times Square, Midtown Manhattan, New York City. The company was founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company. The firm was originally a coachbuilder, manufacturing wagons, buggies, carriages and harnesses.
Studebaker entered the automotive business in 1902 with electric vehicles and gasoline vehicles in 1904, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company of Elyria, Ohio, and after 1909 with the E-M-F Company and with the Flanders Automobile Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912and over the next 50 years, the company established a reputation for quality, durability and reliability.