EntityQ489757· pop 9· linked from 42 articlesswitching barriersSign in to saveeconomic & psychological costs of switching from one alternative to anotherConnectionsmarketingEntitymicroeconomicsEntitydigital object identifierEntityInternational Standard Serial NumberEntityJSTOREntityexternalityEntitystrategic managementEntityQ22908627EntityPorter's five forces analysisEntitytransaction costEntitybarrier to entryEntitysunk costEntityvendor lock-inEntityclosed platformEntitybarriers to exitEntityCategoriesMarketing strategyMonopoly (economics)Strategic management