pricing
Sign in to savethumb|A price tag is a highly visual and objective guide to value.
Article
50 sectionsContents
- Objectives of pricing
- Pricing strategies
- Pricing tactics
- ARC/RRC pricing
- Competitive pricing
- Complementary pricing
- Contingency pricing
- Differential pricing
- Discount pricing
- Discrete pricing
- Discriminatory pricing
- Diversionary pricing
- Everyday low prices
- Exit fees
- Experience curve pricing
- Geographic pricing
- Guaranteed pricing
- High-low pricing
- Honeymoon pricing
- Loss leader
- New product pricing
- Offset pricing
- Parity pricing
- Peak and off-peak pricing
- Penetration pricing
- Premium pricing
- Prestige pricing
- Price bundling
- Price discrimination
- Price lining
- Price signaling
- Price skimming
- Promotional pricing
- Psychological pricing
- Two-part pricing
- Methods of setting prices
- Demand-based pricing
- Multidimensional pricing
- Personalized pricing
- Micromarketing
- Theoretical considerations in pricing
- Price/quality relationship
- Price sensitivity and consumer psychology
- Approaches
- Pricing display
- Pricing mistakes
- See also
- References
- Further reading
- External links
thumb|A price tag is a highly visual and objective guide to value.
Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.