Technicolor

thumb|"Technicolor is natural color" Paul Whiteman stars in an ad for his film [[King of Jazz from The Film Daily, 1930]] Technicolor is a family of color motion picture processes. The first version, Process 1, was introduced in 1916, and improved versions followed over several decades.

Definitive Technicolor movies using three black-and-white films running through a special camera (Three-strip Technicolor or Process 4) started in the early 1930s and continued through to the mid-1950s, when the three-strip camera was replaced by a standard camera loaded with single-strip "monopack" color negative film. Technicolor Laboratories were still able to produce Technicolor prints by creating three black-and-white matrices from the Eastmancolor negative (Process 5).