EntityQ1426675· pop 25· linked from 339 articlesrisk aversionSign in to savepreference against risk, a common human behavior of attempting to lower uncertainty and avoid riskConnectionsmicroeconomicsEntityDaniel KahnemanEntitybehavioral economicsEntityutilityEntityaffine transformationEntityconsumer choiceEntitysocial choice theoryEntityexpected utility hypothesisEntityneoclassical synthesisEntityrisk seekingEntityKarl MarxEntityeconomicsEntityAdam SmithEntityschoolEntityJohn Maynard KeynesEntitytradeEntitybankEntityInternational Standard Book NumberEntityJohn Stuart MillEntitygamblingEntityCategoriesActuarial scienceBehavioral financeDecision theoryFinancial risk modelingUtility