~15 min read
Encyclopedic overview
Stylised example of a BCG matrix. The products with the same color belong to the same market. The products with a black outline indicate the products that belong to the own company. The chart was created with the online tool Fancy BCG Matrix.
The growth–share matrix (also known as the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
Excerpted from Wikipedia’s “Growth-share matrix” article, available under the CC BY-SA 4.0 licence.