損失忌避
Sign in to saveAlso known as fear of loss
people's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman
In the Vinony graph
Within Vinony's link graph, 損失忌避 is referenced by 150 other articles, and connects out to utility, sunk cost and Operculum.
It sits within the topics Cognitive biases, Consumer theory and Decision theory.
Its subject is documented across 18 Wikipedia language editions.
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utility
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sunk cost
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Operculum
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Mark Twain
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International Standard Book Number
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golf
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marketing
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John von Neumann
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Wayback Machine
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digital object identifier
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kinship
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International Standard Serial Number
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game theory
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goods
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cognitive science
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Daniel Kahneman
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PubMed
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Herbert Simon
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autonomic nervous system
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median
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