publicity
Sign in to saveAlso known as public visibility, public access
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.
Wikidata facts
- Instance of
- activity
- Subclass of
- communication
- Part of
- marketing
Show 3 more facts
- Commons category
- Publicity
- topic's main category
- Category:Publicity
- practiced by
- spokesperson
Sources (2)
via Wikidata · CC0
~9 min read
Encyclopedic overview
7 sectionsContents
- History
- Public relations
- Publicists
- Negativity
- See also
- References
- External links
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.
A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
Excerpted from Wikipedia’s “publicity” article, available under the CC BY-SA 4.0 licence.