direct-to-consumer
Sign in to saveAlso known as B2C, business-to-consumer, DTC, direct to consumer, business to consumer
Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-consumer e-commerce sales in the United States were over $128 billion. Examples of DTC brands currentl
~3 min read
Encyclopedic overview
4 sectionsContents
- History
- Advantages and disadvantages
- See also
- References
Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-consumer e-commerce sales in the United States were over $128 billion. Examples of DTC brands currently in business include: Allbirds, Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker.
==History== Direct-to-consumer became immensely popular during the dot-com bubble of the late 1990s, when it primarily referred to online retailers that sold products and services to consumers over the Internet.
Excerpted from Wikipedia’s “direct-to-consumer” article, available under the CC BY-SA 4.0 licence.