炎上マーケティング

Also known as ragebait, rage bait, ragefarming, rage farming, ragebaiting, engagement farming, rage-farming

In internet slang, rage-baiting (also ragebaiting, rage-farming, or rage-seeding) is the manipulative tactic of eliciting outrage with the goal of increasing internet traffic, online engagement, and revenue, as well as attracting new subscribers, followers, or supporters. This manipulation occurs through offensive or inflammatory headlines, memes, tropes, or comments that provoke users to respond in kind.